Studies show that many people have more fear of public speaking than
of dying. That's huge. Whether you're giving your first presentation
or your 100th, these tips will help you give less fearful, more
powerful presentations.
Step 1
Plan, Prepare, and Practice.
The first step is to plan your verbal presentation - what you're going
to say. When giving a presentation, you should always talk about
something you know - something in which you are an expert. Credibility
is important to get people to listen to you.
If you're stuck on planning a talk, use this formula: Tell them what
you're going to tell them. Tell them. Tell them what you told them.
Once your presentation is complete - practice, practice, practice.
Know your talk so well you could give it in your sleep. But so you
won't put your audience to sleep, follow these next tips.
Step 2
Focus on your visual presentation.
The visual aspect of your presentation is the most important in
getting your message across. It includes your body language, gestures,
facial expression, eye contact, appearance, and visuals such as
PowerPoint - all of what the audience sees.
The people in your audience will form their first impressions of you
when you walk into the room. So dress for success and appear confident
and friendly, even if your knees are knocking.
Good posture and natural gestures are important. Your most important
facial expression is your smile. Smile and they won't notice if you're
nervous. The most important visual is eye contact. Look at each person
during your talk.
Use visuals whenever possible. Some basic rules for PowerPoint are
that your slides should always be in color (no exceptions) and use
graphics. If you're talking about going green, for example, show
video, photographs, or clip art that represent what you're saying in
each slide. Don't hesitate to be humorous if it feels right for you.
Step 3
Use variety in your vocal presentation.
The second most important aspect is your vocal presentation - how you
use your voice. It includes volume, pace, tone, inflection, and
enunciation. Speak loudly and clearly (even with a microphone), not
too fast or slow.
Vary you pace and don't forget the all-important PAUSE. Don't be
afraid of silence and say "uh." Pause before and after you make a
point; it makes your listeners' ears perk up. If you go along in a
monotone, don't be surprised if they go to sleep. Pausing can make you
sound conversational. Say, "There's one thing that (short pause) can
make recycling more effective." That slight hesitation makes it seem
as if you're just thinking of what you're going to say next, as you
would in a conversation.
Use a downward inflection at the end of a sentence. Don't say, "More
and more people are composting than ever before?" You're telling them,
not asking them. This is a bad habit a lot of people have, even
experienced speakers. Don't be guilty of doing this or you'll sound
wishy-washy and unsure of yourself. A fatal flaw for speakers.
Step 4
Use notes, but don't read or memorize.
When I prepare a talk, I think of what I want to say and say it aloud.
Then I write a phrase or some key words that will remind me of what I
want to say. I'll type a twenty-minute talk on one or two sheets of
paper with just notes that guide me to the next point.
There are a couple of exceptions to this rule. Since your introduction
and closing are most important, it's okay to memorize them so you can
begin and end with confidence and effective eye contact. Also, if
you're quoting someone, it's all right to write the quote in full and
read some (not all) of it.
If you're going to allow for questions and answers, do them before
closing your talk. You want to leave them with your strongest point
and call to action. I like to end by saying, "I'll leave you with
these words of..." and give a powerful quote that sums up my
presentation. Don't end by saying, "thank you," as if they're doing
you a favor. You're doing them a favor. If you must, say instead
something like, "You've been a great audience and I've really enjoyed
being here."
Step 5
Tell stories.
Tom Peters said, "The best leaders...almost without exception and at
every level...are master users of stories and symbols." And, of course
the best leaders are the best speakers.
Tell them the story of how you got your children to turn off lights,
save water, and recycle. Your stories should be personal and related
to a point you're making. Have you ever gotten teary-eyed or a lump in
your throat when a speaker told you how they escaped death in a car
accident? Make 'em laugh; make 'em cry. They'll relate to and remember
you for it. And stories just make your presentation a lot more
personal and interesting.
Step 6
Control your fear of public speaking.
Notice I didn't say eliminate it, although you may reach that point
with enough experience. A little nervousness is a good thing - it
keeps you on your toes and gives you energy. Just don't let it show.
Steve Bull advises, "Nerves and butterflies are fine - they're a
physical sign that you're mentally ready and eager. You have to get
the butterflies to fly in formation, that's the trick."
There are only two reasons I can think of to be nervous or fearful of
giving a presentation. One, you're putting too much importance on what
people think of you (ego). Think of what you can do for them instead;
that's what you're there for. And know that audiences are on your
side. They want you to do a good job; they're not sitting there
judging you unless you're awful. Your presentation is for them - not
you.
The other reason - a legitimate one - to be nervous is if you're
unprepared. There's no excuse for this. People don't mind if you make
mistakes or lose your place, but they do mind if you bore them or show
a lack of concern for them by not being prepared.
Step 7
Get speech coaching.
Hopefully, these steps have given you some ideas on improving your
presentation skills. The best way to make huge improvements is to hire
a professional coach. Every experienced, dynamic speaker has had one.
Your coach will support you and diplomatically point out ineffective
things you're doing that you may be unaware of on your own.
Here's to your success as a personable, professional, powerful presenter!